Optimize for ChatGPT

How to get recommended by ChatGPT

When ChatGPT searches the web before answering, it picks a shortlist from the pages it can find and read. Being on that shortlist starts with being crawlable, quotable and consistent about who you are.

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How ChatGPT picks what to recommend

For questions about products and recommendations, ChatGPT usually runs web searches, reads several result pages and cites them. Answers without search draw on what the model learned in training, which changes only when new models ship.

OpenAI's crawlers

Each one needs to be allowed in robots.txt and not blocked by your firewall. The free audit checks both.

OAI-SearchBotIndexes pages for ChatGPT search results.
ChatGPT-UserFetches a page when a user's conversation needs it.
GPTBotCollects training data for future models.

What to do

  1. 01

    Allow OpenAI's crawlers

    Make sure robots.txt and your firewall let OAI-SearchBot and ChatGPT-User in. Allow GPTBot too if you want future models to know you.

  2. 02

    Be findable in web search

    ChatGPT search depends on what search indexes contain, so submit your sitemap to both Google Search Console and Bing Webmaster Tools.

  3. 03

    Answer the prompt on one page

    Write a page whose first paragraph answers the exact question buyers ask, with concrete facts such as prices and limits.

  4. 04

    Get listed where it looks

    Track which third-party lists and reviews ChatGPT cites for your prompts, and earn a place on them.

Is ChatGPT recommending you?

Start with the free readiness audit, then track your prompts on ChatGPT week by week.

GEO notes, every other week

What we learn tracking thousands of AI answers. No fluff.