AI crawlers don't run your JavaScript. Check what they actually see.
If your pages render in the browser, ChatGPT, Claude and Perplexity may read an empty shell. How to tell, and how to fix it in Next.js, React and other frameworks.
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How to measure AI visibility without fooling yourself
AI answers change from run to run, so one screenshot proves nothing. How to sample prompts, which numbers to track, and how many answers you need before a change is real.
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How to write a page an AI assistant will quote
Assistants lift passages, not pages. Answer first, write paragraphs that stand alone, state facts plainly and close with an FAQ. A practical structure with examples.
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robots.txt for AI crawlers: which bots to allow, and which to think about
The user agents behind ChatGPT, Claude, Perplexity and Gemini, what each one does, a robots.txt you can copy, and the firewall setting that overrides it.
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What is Generative Engine Optimization (GEO)? A working definition
GEO is the work of getting your brand named and cited in AI answers. What it is, how it differs from SEO, and what actually moves the needle.
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GEO notes, every other week
What we learn tracking thousands of AI answers. No fluff.