Optimize for Claude

How to get recommended by Claude

Claude can search the web and read pages in a conversation. Like any assistant, it can only recommend what it can reach and understand.

Start freeRun the free audit

How Claude picks what to recommend

With web search on, Claude runs searches, reads pages and cites them in its answer. Without it, Claude relies on training data, so long-term presence in well-known sources matters.

Anthropic's crawlers

Each one needs to be allowed in robots.txt and not blocked by your firewall. The free audit checks both.

Claude-SearchBotIndexes pages to improve Claude's search results.
Claude-UserFetches a page when a user asks Claude about it.
ClaudeBotCollects training data for future models.

What to do

  1. 01

    Allow Anthropic's crawlers

    Let Claude-SearchBot and Claude-User through robots.txt and any bot protection. Allow ClaudeBot if you want future models to learn about you.

  2. 02

    Serve content in the HTML

    If your pages render in the browser with JavaScript, crawlers may see an empty page. Render content on the server.

  3. 03

    State facts plainly

    Clear, specific statements ("free plan: 3 exports a month, no watermark") are easy to quote correctly.

  4. 04

    Check what it says about you

    Compare Claude's claims about your pricing and features with your real facts, and fix the pages it misreads.

Is Claude recommending you?

Start with the free readiness audit, then track your prompts on Claude week by week.

GEO notes, every other week

What we learn tracking thousands of AI answers. No fluff.