Optimize for Perplexity

How to get recommended by Perplexity

Perplexity searches the web for nearly every question and cites its sources inline. If it can crawl you and your page answers the question, you can be cited quickly.

Start freeRun the free audit

How Perplexity picks what to recommend

Perplexity runs searches, reads the top sources and writes an answer with numbered citations. Fresh, specific pages are cited often.

Perplexity AI's crawlers

Each one needs to be allowed in robots.txt and not blocked by your firewall. The free audit checks both.

PerplexityBotIndexes pages for Perplexity's search results.
Perplexity-UserFetches pages in response to a user's question.

What to do

  1. 01

    Allow PerplexityBot

    Check robots.txt and your firewall; bot protection often blocks it by default.

  2. 02

    Lead with the answer

    Put the direct answer and the key numbers in the first paragraph of the page.

  3. 03

    Keep pages fresh

    Show an updated date and keep pricing and feature details current.

  4. 04

    Watch the citations

    See which pages Perplexity cites for your prompts and whether yours are among them.

Is Perplexity recommending you?

Start with the free readiness audit, then track your prompts on Perplexity week by week.

GEO notes, every other week

What we learn tracking thousands of AI answers. No fluff.